riceLAB was developed to take our clients’ experience to new heights with many industry-first innovations to make the process of tile selection easy and convenient. Our intention was to change traditional mindsets toward tiles.
The experiential and experimental lab took its design cue from the aesthetics of design hotels. The distinctively different living concepts on each floor was sensitively planned to offer a systematic flow of various functions for a unique and efficient tile shopping experience. MATERIAL LAB and PROJECT LAB are equipped with interactive work stations; enabling tech-savvy visitors to visualise their tile choices under different types of illumination.