Severe, sober concrete has been twinned with paper, a completely different material, with an original pattern and three shades toning with the concrete colours. A very unusual collection which interprets concrete as used in street furnishing. The effect, made even more realistic and striking by the 100x100 size, is that of a concrete poured onto an uneven paving and then brushed to create random, uneven yet tasteful patterns. In this collection, the Viva brand’s usual originality is reinforced by a daring, unexpected combination. The new feature of the Paper collection is that paper is viewed from a vertical perspective. The random, untidy accumulation of heaps of sheets, magazines, books and cards creates a striking original decorative effect. Presented in the 20x120, 30x120 and 60x60 shades and in three colours, the Paper collection can be used both as a decorative feature for concrete, creating innovative, sophisticated interior designs, and also as a highly original floor covering, fitting into the most experimental trends in contemporary architecture. The +3 collection’s combination of materials is the basis for innovative, sophisticated design schemes of a kind never seen before.
SIA Award-winning riceLAB
riceLAB was developed to take our clients’ experience to new heights with many industry-first innovations to make the process of tile selection easy and convenient. Our intention was to change traditional mindsets toward tiles.
The experiential and experimental lab took its design cue from the aesthetics of design hotels. The distinctively different living concepts on each floor was sensitively planned to offer a systematic flow of various functions for a unique and efficient tile shopping experience. MATERIAL LAB and PROJECT LAB are equipped with interactive work stations; enabling tech-savvy visitors to visualise their tile choices under different types of illumination.
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